Carl F. Bucherer

Carl F. Bucherer is offering customers the chance to create one-of-a-kind masterpieces thanks to a new business unit that fundamentally redefines the company’s high-end watch offer. Called the CFB Mastery Lab, the new business unit has its own workshop, designers, and watchmakers, and promises to accommodate customer requests to an extent never before seen at the Swiss watchmaker, with customers invited to begin the individualization process via a newly developed app. The announcement is one of a number of strategic changes underway at the company. 

The Carl F. Bucherer Manero Central Counter is a sporty new chronograph designed especially for people with active lifestyles: travelers, outdoor enthusiasts and contemporary urban adventurers. It comes in complementary shades of green and, in addition to the usual stop-second hand, also features an additional central chronograph minute counter, which makes it particularly easy to keep track of elapsed time.

The history and development of the Lucerne-based watch brand is closely linked to the person of Carl Friedrich Bucherer. A visionary who created timepieces that moved with the times, in the truest sense, always combining extravagance and aesthetic appeal in extraordinary ways. In 1888, Carl Friedrich Bucherer opened a jewelry and watch shop in Lucerne, and his name rapidly became a synonym for quality and originality. His two sons were destined from the cradle to follow him into the profession: one learned to become a watchmaker while the other trained as a goldsmith. Today, the combination of these two artistic skills is still reflected in the perfect form of watches, which are truly pieces of jewelry.